Consumer Shopper Market Data

SymphonyIRI Group

• In the News: SymphonyIRI's 2011 'New Product Pacesetters' May 23, 2012
  For the ninth consecutive year, the Path to Purchase Institute presents SymphonyIRI's annual "New Product Pacesetters" report on the most successful packaged goods launches of recent months.
• Blog: Navigating Pricing Turbulence: How to Take a More Strategic Approach to Pricing May 22, 2012
  Industry practitioners have always adjusted prices to create or diminish value, but, in this turbulent market, the pricing process is much more complicated–and important. The simple, carefree pricing methods of the past are no longer adequate. Volatile commodity prices, price-conscious retailers, thrifty customers, and the Internet’s influence on shopper beh […]
• Retail Industry News Weekly Week of 5/18/2012 May 21, 2012
  * Fairway Said To Be Considering IPO * Sansolo Speaks: Changing Times and How They Change Us * Walmart's Online Transformation * In The Green Mountain State, Debate Continues Over Growth of Dollar Stores * FastNewsBeat * The MNB Wal-Mart Watch * Executive Suite
• Blog: There’s No Mystery to Digital Marketing ROI Measurement May 16, 2012
  As digital media becomes an increasingly important part of the marketing mix, management teams are demanding an increasing amount of measurement to understand ROI, just as they have done for traditional print, radio and TV ad campaigns. There have been many articles that have appeared in the media that claim measuring digital marketing campaigns is distinctl […]
• Retail Industry News Weekly Week of 5/11/2012 May 14, 2012
  * Peapod Brings Virtual Shopping To Chicago Transit System * Costco To Get More Aggressive Online As It Battles Amazon, Walmart * Sansolo Speaks: Back to Basics for Success * Study: Three Quarters Of All US Grocery Shoppers Make Buying Decisions In-Store * FastNewsBeat * Executive Suite
• In the News: Research Connects Online, Offline Marketing May 14, 2012
  How does online marketing translate to in-store purchases? Well, for CPG brands, new research shows that online targeting results in an 18% in-store sales lift versus non-targeted shoppers.
• Blog: Understanding and Activating Shoppers in the 21st Century May 9, 2012
  Today’s consumers are a force to be reckoned with. A variety of evolving factors, including economic volatility, new product introduction and consumer-centricity, fed by the adoption of technology (smartphones, tablet computers, etc.) have armed consumers with the wherewithal to challenge brands to meet their specific needs. Technology has enabled shoppers t […]
• Retail Industry News Weekly Week of 5/4/2012 May 8, 2012
  * Price Chopper Off To The Races With New Small Store * Sansolo Speaks: Social Media and the Power to Change Food * Meijer Looks To Milwaukee For Expansion Opportunities * FastNewsBeat * The MNB Wal-Mart Watch * Executive Suite
• Media Alert: SymphonyIRI’s Sally Lyons Wyatt to Deliver State of the Sweets and Snack Food Business at 2012 Sweets & Snacks Expo May 7, 2012
  WHO: Sally Lyons Wyatt - Executive, Client Strategy & Insights, SymphonyIRI Group, Inc. WHAT: SymphonyIRI’s snacking expert, Sally Lyons Wyatt, will discuss the performance of the sweets and snack food business in 2011 and present the latest trends, up-to-date sales data, and consumer insights for major sweets and snack food categories in her presentatio […]
• Customer Success Story: Brewing Up Sales of Fair Trade Coffee with Social Marketing May 2, 2012
  Green Mountain Coffee Customer Success Story
• Blog: Mother Knows Best: Moms Stay Optimistic, Shop Smart May 2, 2012
  After a tumultuous 2011, consumers are starting to regain confidence in their personal finances. This week, we released the SymphonyIRI Group Q1 2012 MarketPulse™ survey and found that 19 percent of consumers feel their financial position has improved over the past year. Forty percent feel it has remained unchanged, and 41 percent feel it has deteriorated. T […]
• Retail Industry News Weekly Week of 4/27/2012 April 30, 2012
  * FMI Announces Final Contenders In 2012 Chef Showdown * Calculating the Size of Walmart * Publix Said To Be Testing Digital Coupons * Walmart Offers Online Customers Ability To Pay Cash * FastNewsBeat * Executive Suite * RIP
• Point of View: Valuable Assets April 30, 2012
  When SymphonyIRI Group’s MarketPulse survey took a closer look at moms and their influence on the consumer packaged goods (CPG) market, it was no surprise that data analysis shows that they represent a valuable, smart and influential group of consumers.
• Press Release: SymphonyIRI Quarterly MarketPulse™ Survey Finds Consumers’ Confidence is Rebounding April 30, 2012
  Confidence in Personal Finances Inches Its Way Back in Q1 After Slipping in 2011 CHICAGO, April 30, 2011 – Consumers’ confidence in their personal finances is returning to levels seen in Q1 2012, reports SymphonyIRI Group’s latest MarketPulse™ survey, released today. However, consumers remain cautious about their financial future and will continue to ramp up […]
• Blog: 2011 New Product Pacesetters - Learning from the Top CPG Launches April 24, 2012
  More than 1,500 new CPG products entered the market in 2011, but only 291 achieved SymphonyIRI New Product Pacesetter (NPP) status. We’re celebrating these successful product launches in SymphonyIRI’s 2011 New Product Pacesetters report, a benchmark analysis of the best-performing new CPG brands in the food and beverage and non-food categories. Launching new […]
• Retail Industry News Weekly Week of 4/20/2012 April 23, 2012
  Whole Foods Exec Promises Detroit That New Store There Will Be The Whole Deal How Technology Is Changing The Shopping Experience Sansolo Speaks: Management in the Age of Transparency Supervalu Makes Top Exec Moves At Three Chains Southern California Seeing a Price War Resurgence Urban Deserts? More Like Urban Oases, According To New Studies Giant, Martin’s I […]
• SymphonyIRI Speaks: AM 7.0 April 18, 2012
  AM 7.0 Return June 11 – 12, 2012 Location: Marriott Marquis - New York City, NY Description: The ARF Audience Measurement event, AM 7.0, will provide new research solutions to the measurement crisis. SymphonyIRI Speaker: Phil Ripperger, VP, New Media Solutions Session Timing: Tuesday, June 12, 3:20 – 3:50 p.m. Topic: Meshing Social Media Activity and Sales: […]
• Webinar Replay: 2011 New Product Pacesetters April 17, 2012
  2011 NEW PRODUCT PACESETTERS An Eye into the Future of CPG It is a complex time for CPG manufacturers. While a sizable segment of the population is struggling to make ends meet, others are feeling optimistic and beginning to open their wallets anew. Among both of these segments, and across populations in between, there is opportunity for CPG manufacturers. A […]
• Times and Trends: New Product Pacesetters April 17, 2012
  Successful new product innovation is a story that is defined by the consumer and embraced by the CPG industry. True innovation is a tough nut to crack, but it is happening today, sometimes by big manufacturers and sometimes by newcomers to the game. SymphonyIRI’s New Product Pacesetters are the most successful new CPG product launches. The Pacesetters of 201 […]
• Retail Industry News Weekly Week of 4/13/2012 April 16, 2012
  * Canada To Review Whether Target Stores There Will Sell Enough Canadian Product * Sansolo Speaks: From the Front Line to the Bottom Line * Safeway Gets A New President * Usage Of Starbucks Mobile Payment Program Grows Exponentially * Fighting The Showrooming Trend At Store Level * BJ’s Expands Local Produce Initiative * Sephora Looks For The Beauty In Techn […]